The results show which attributes accumulate the highest numbers of Amazon-ratings and rating scores in which country, and which genres have the highest Amazon-and Nintendo-prices. 196 Nintendo Switch games and 15 game genres were analysed. A streamlined choice of Amazon-entries is suggested, and further criteria were set to allow comparisons between different regions. The data retrieval uses a 3x3 criteria setting: Three attributes (genre, age rating, player-count), three forms of analysis (distribution, reception, price), and three countries (Germany, U.S.A., Japan). A systematic data retrieval approach was applied to obtain data from regional Amazon and Nintendo websites. This paper shows how heterogenous web data can be retrieved from global yet regionally tailored online platforms such as Amazon. The second outcome of this research is a model that sheds light on how microfoundations affect IE. On the other hand, the research explores the connection between microfoundations of routines and capabilities and international entrepreneurship (IE) to increase the understanding of how startups with scarce resources achieve launching games that have an international reach and, hence, become international entrepreneurs. The first outcome of this study is a process model describing the mentioned transformation. The purpose of the research is twofold: On the one hand, using the context of the effectuation theory to examine how video game developers transform means into effects. A multiple case study is the chosen methodology and primary and secondary qualitative data are collected and analyzed. After providing an overview of the video game industry and a description of the video games business model, the Barcelona ecosystem is presented. Video game studios are an example of born global firms, companies that operate in international markets from the moment they are created.
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